Senior Analyst, Marketing Analytics

Application Deadline:

12/14/2024

Address:
250 Yonge Street

Job Family Group:

Data Analytics & Reporting

This is a hybrid role with the expectation to work in the Toronto office 2 days a week

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

Position Overview:

The AIR MILES Reward Program Analytics & Insights practice is looking for a Senior Analytics & Insights Analyst to join our team. We are looking for an analytics practitioner with a blend of proficient technical skills and strong business acumen. The Senior Analyst plays a key role in the application & execution of consumer data and analytics to support the development of customer-centric business strategies and Loyalty Marketing for our clients

Responsibilities:

• Applies subject matter expertise in customer loyalty, marketing analytics and technical aptitude across the AMRP analytics stack
• Contribute to all phases of campaign management (ideation, planning, targeting, measurement, recommendation) with a focus in pre-analysis and post-analysis
• Work collaboratively with internal and external business partners at multiple levels to understand business needs and maximize team impact
• Effectively manage analytics projects independently, including clearly defining scope, objectives, targeting & measurement strategy & communication plan
• Conduct timely customer analysis and campaign measurement to identify opportunities for clients to maximize the use of AIR MILES Reward Program to drive incremental sales & customer loyalty
• Advanced storyteller who builds a compelling story, presents analyses and facilitates a strategic conversation with a broad set of internal & external stakeholders
• Automate and make process and tool improvement suggestions to drive operational efficiency
• Actively contribute to the development, sharing and implementation of best practices and institutional knowledge across the department
• Act as a mentor & thought leader to facilitate development of analysts in the department

Qualifications:

• Minimum of 2 years of directly related work experience in analytics, customer loyalty, marketing, retail, financial / insurance (2-4 years preferred range)
• Problem solving skills coupled with the “can do” attitude
• Hands-on proficient experience with SQL, Python, and Tableau is an asset
• Experience with AB testing is preferred
• Knowledge in direct marketing, campaign management, experimental design, customer analytics, CRM, segmentation, modeling
• Retail and merchandising industry knowledge a definite advantage
• A strategic/analytical thinker who can link assigned tasks to the bigger picture
• Strong organizational, time management and communication skills (verbal and written)

Salary :

$54,500.00 – $101,500.00

Pay Type:
Salaried

The above represents AIR MILES’ pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES’ expected target for the first year in this position.

AIR MILES’ total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

Diversity, Equity and Inclusion

AIR MILES is for everyone. We are committed to our zero barriers to inclusion strategy – supporting equity, equal access to opportunities and growth for our colleagues, customers and communities facing systemic barriers. We believe inclusion is not only a strength but a competitive advantage for AIR MILES, and we focus on building a culture of inclusion that enables us to perform, innovate and be ourselves.
If you are excited about the role, but don’t meet every single requirement outlined in the job description, we encourage you to apply anyway. You never know, you might just be the right candidate for this role, or others!

In your application, please feel free to advise if you require accommodation for the interview process. We also welcome you to note which pronouns you use. Please know interviews are conducted remotely, via phone or video call. We look forward to ‘virtually’ meeting you!