Specialist, Promotions

Specialist, Promotions

Location: Vancouver, BC, CA

Job Function: Communications and Social Purpose

BCLC exists to generate win-wins for the greater good.

For our people, our players, our communities, our industry, and our planet.

Lottery | Casino | Sports

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.

This is a hybrid role with 1-2 days a week in our Vancouver office:

2940 Virtual Way, Vancouver

This is a Temporary 10 Months, Full Time opportunity

Expected Salary Range: $72,633.00 – $90,792.00 – $113,490.00

Our typical hiring range will be /- 5% of the midpoint shown above

Factors influencing this decision include qualifications and market conditions for the role

The Company

For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.5 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province.

The Team

Joining the Social Purpose & Marketing Division means you’ll be working with a group of talented professionals in Social Purpose, Community & Stakeholder Engagement, Communications & Government Relations, Marketing, CRM & Loyalty and Customer Support. As a Crown corporation that earns more than a billion dollars in annual revenue for B.C., BCLC’s commitment to giving funds back to the province is an integral part of our business, but still only one piece of the picture.

The Promotions & Experience Marketing team works hard and plays hard. We care about fostering a fun team culture while creating meaningful and exciting experiences for our players whether they enjoy playing lottery, slot games or betting on the next big game. We partner with other marketing disciplines plus product and technology teams to imagine the best ways to attract and motivate consumers to play with BCLC.

The Role

The Promotions Marketing Specialist role is an essential part of our cross-functional marketing squads, focusing on developing promotions as part of larger marketing strategies to get, grow and keep players. You will create contests, offers, incentives and giveaways that matter to players and motivate product trial, acquisition and retention. You will develop promotions starting with ideation and offer mechanics through to execution and post analysis. As you build these promotions, you will collaborate closely with a team of content marketing, brand & advertising, media, CRM and experiential marketing specialists to bring to life integrated marketing campaigns that deliver business results.

What you will accomplish

• You will ideate new promotions for business problems and develop a plan for engaging players to participate
• You will lead creative development for promotion led marketing activities including creative brief, copy, look and feel and key message development
• You will present your strategies, performance and results to peers, leaders and partners across the business
• You will forge meaningful relationships with a wide range of people across the enterprise and many external stakeholders like vendors, clients and service providers
• You will collaborate and consult with experiential marketing teammates to enhance on-site activations with promotional incentives such as offers and contests

Qualifications and skills

• A university degree or diploma in marketing;
• 3 to 5 years recent, related experience in marketing, experiential marketing, advertising and branding, with an emphasis in the area of promotional marketing;
• An equivalent combination of education and experience may be considered.
• Solid knowledge of principles, concepts, practices, techniques, and tools in the areas of marketing and project management;
• Strong understanding of customer and market dynamics;
• Demonstrated experience in the development and implementation of strategic marketing plans;
• Strong marketing communications skills and ability to deliver integrated marketing campaigns;
• Excellent problem solving abilities and demonstrated analytical thinking;
• Proven leadership and/or teamwork skills with the ability to work in a fast-paced multi-level project-based environment with emphasis on timelines and delivery;
• Excellent interpersonal skills;
• Excellent written and verbal communication and presentation skills;
• Ability to work to tight deadlines and multi-task with close attention to detail;
• Strong business acumen with a result-oriented focus;
• Exceptional time management and multi-tasking skills;
• Strong computer skills (MS Office Suite);
• Knowledge and understanding of agile methodologies is an asset;

What will make you successful

• You are creative and analytical – you can think creatively about the player experience and the look and feel of a promotion and yet you also understand how to forecast ROI and optimize future promotions based on key learnings
• You can write a great brief that clearly articulates the problem to solve, key performance indicators and target audience
• You have an eye for detail so you can whip up terms and conditions and dig deeper to understand the insights behind results
• You are an excellent communicator who can succinctly explain promotions to all manner of stakeholders – legal, product, vendors, operations and other marketers

It would be awesome if you also had

• Knowledge and understanding of agile methodologies
• Experience in the gaming industry (physical casino or online casino preferably)
• An interest in competitive intelligence – a drive to explore and uncover the promotions of competitors and complementary industries

What’s in it for you

• Robust wellness programs to enhance your physical, mental, social, financial and career well being
• We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
• Our Play It Forward program provides volunteer hours for our people each year
• See all our rewards here

However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong .

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out !

Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more !

If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com .

All candidates must be at least 19 years of age and legally eligible to work in Canada