Marketing Manager, Vancouver

The Marketing Manager is responsible for creating, deploying, tracking, and measuring integrated marketing strategies for degree program and audience-specific initiatives offered at Northeastern University, with a primary focus in the Vancouver, British Columbia market. Strategies must drive and support annual enrollment goals, increase awareness and contribute to the overall success of Northeastern University in Vancouver, and its slate of graduate and undergraduate programs. Plans incorporate an integrated mix of appropriate tactics and media, such as paid digital, organic social, web content management, recruitment collateral, etc. The Marketing Manager will also work closely with campus and Boston based units to support the equity and community development within the Vancouver, British Columbia market. 

The Marketing Manager reports into the Director of Marketing for Global Campuses, and works in collaboration with Northeastern University’s Enrollment Marketing and Admissions teams, network stakeholders, the Regional Dean, and the extended regional campus team to meet goals for assigned projects and portfolios.

This is a hybrid role with a combination of both office and remote modality.

RESPONSIBILITIES INCLUDE:

• Define the overall enrollment marketing strategy, messaging and positioning for degree programs, sectors, audiences, and initiatives across Northeastern University’s portfolio of degree programs offered in Vancouver, British Columbia.
• Develop and manage execution of enrollment marketing plans through effective project management and collaboration with central marketing and creative teams.
• Effectively track and measure campaign success and ROI through regular monitoring and reporting of data through the entire enrollment funnel; from lead generation and nurturing through enrollment.
• Work collaboratively with the global marketing team to ensure that all marketing reflects consistent and timely on-brand messages that are regionally relevant. Serve as local branding SME to ensure consistent tone and voice.
• Build and maintain relationships with internal and external university partners and manage any local marketing vendors.
• Utilize marketing automation tool (Slate) and CRM (Salesforce) to attract and nurture prospective students through the enrollment process.
• Work closely with local graduate recruiter to develop and execute on high fidelity enrollment engagement strategies.
• Partner with campus-based community and business development leads to successfully launch and maintain equity development initiatives within the British Columbia region.
• Effectively manage the assigned regional enrollment marketing budget for assigned degree programs, disciplines, and initiatives.
• Coordinate with central communications team on any Public Relations outreach and oversee any local PR partners.
• Manage content strategy and execution for local websites and social media channels for the campus.

 MINIMUM QUALIFICATIONS:

• Primary location is within the Vancouver, British Columbia area. Regional marketing experience specific to the area preferred, including understanding of regional demographics and local media.
• Bachelor’s degree in marketing, business, or related field with a minimum of 4 years’ experience in marketing. Higher education experience a plus.
• Demonstrated success in developing and implementing integrated marketing strategies. Strong knowledge and experience in the development and implementation of marketing campaigns and strategies.
• Working knowledge and experience with a marketing automation tool and CRM tool a plus. Slate and Salesforce experience preferable.
• Strong project management skills.
• Strong relationship building skills and ability to manage stakeholder expectations.
• Ability to think both analytically and strategically. Understanding of key marketing analytics including conversion rates and optimization.
• Experience with management of marketing budget.
• Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization

The expected hiring range is CAD $68,740 to $106,545 based on the position’s responsibilities, scope and location.

About Northeastern:

Founded in 1898, Northeastern is a global research university and the recognized leader in experiential lifelong learning. Our approach of integrating real-world experience with education, research, and innovation empowers our students, faculty, alumni, and partners to create worldwide impact.     

Our global university system provides our community and academic, government, and industry partners with unique opportunities to think locally and act globally. The system—which includes 13 campuses across the U.S., U.K., and Canada, 300,000-plus alumni, and more than 4,500 partners worldwide—serves as a platform for scaling ideas, talent, and solutions.  

The university’s residential campuses for undergraduate and graduate degrees are located in Boston, London, and Oakland, California. Our research and graduate campuses are in the Massachusetts communities of Burlington and Nahant; Arlington, Virginia; Charlotte, North Carolina; Miami; Portland, Maine; Seattle; Silicon Valley, California; Toronto; and Vancouver. 

Northeastern’s personalized, experiential undergraduate and graduate programs lead to degrees through the doctorate in 10 colleges and schools across our campuses. Learning emphasizes the intersection of data, technology, and human literacies, uniquely preparing graduates for careers of the future and lives of fulfillment and accomplishment.  

Our research enterprise, with an R1 Carnegie classification, is solutions oriented and spans the world. Our faculty scholars and students work in teams that cross not just disciplines, but also sectors—aligned around solving today’s highly interconnected global challenges and focused on transformative impact for humankind. 

Additional Information

Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.