Senior Specialist, Brand and Advertising – Sports Betting

Senior Specialist, Brand and Advertising – Sports Betting

Location: Hybrid – Vancouver, BC, CA

Job Function: Sales and Marketing

BCLC exists to generate win-wins for the greater good.

For our people, our players, our communities, our industry, and our planet.

Lottery | Casino | Sports

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

We want you to be where you feel you can do your best work.

This is a hybrid position from our Vancouver office

2940 Virtual Way, Vancouver

This is a Temporary 18 Months, Full Time opportunity

Expected Salary Range: $84,981.00 – $106,227.00 – $132,784.00

Our typical hiring range will be /- 5% of the midpoint shown above

Factors influencing this decision include qualifications and market conditions for the role

The Company

For over three decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.6 billion in net income to the Province of B.C. to support First Nations, local host governments, health care, education and community programs across the province.

Job Summary:

The Senior Specialist, Brand and Advertising is responsible for designing, managing and implementing creative advertising plans and strategies that align to the overall Marketing Strategy specific to the sports betting business. The role leads the creative development and production of integrated marketing and advertising campaigns, develops and manages the brand, identity and governance framework, provides guardianship for product, category and corporate brands and works with internal creative teams and external stakeholders, including design, brand and advertising agencies.

The Senior Specialist, Brand and Advertising may also provide brand guidance, leadership and training for BCLC business-to-business partners across North America (such as GameSense Partners and PlayNow Manitoba).

Key Accountabilities:

• Designs, manages and implements creative advertising plans, strategies and brand guardianship for BCLC’s portfolio of product, category and corporate brands.
• Leads the creative development and production of integrated marketing and advertising campaigns, including TV, online, print out of home and digital advertising. Works with internal creative teams and external stakeholders including design, brand and advertising agencies.
• Develops and manages the brand strategies, identities and governance framework for all enterprise brands including the creation and management of brand books, graphic standards and proactive brand oversight.
• May act as the GameSense business-to-business (B2B) brand liaison, training and working with GameSense partners across North America to execute the GameSense brand correctly in their jurisdiction. May also provide brand guidance and leadership for other B2B partners such as PlayNow Manitoba. The role may work as part of a national marketing/advertising committee with other Canadian lottery jurisdictions to manage the advertising strategy for national lottery brands.
• Delivers marketing programs, advertising and brand campaigns on budget and provides regular updates on spend variance and program budget changes.
• Monitors and reports on campaign effectiveness, establishing KPI’s and sharing with the broader marketing team. Ensures all campaigns are delivered on time and on budget and adhere to the correct advertising standards and guidelines.
• Proactively builds, develops, and maintains strong working relationships with internal departments, business partners, external agencies, regulatory and government bodies.
• Interprets and applies corporate standards, policies and procedures to marketing programs advertising and brand campaigns. Conducts research, identifies future trends and best practices to develop marketing new creative advertising approaches and assists in the development of policy and procedures.

Minimum Required Qualifications

Education and Experience

• Degree or diploma in a marketing or business discipline;
• 4-6 years experience in marketing, branding and/or advertising discipline
• Advertising Agency experience or familiarity with brand strategy or advertising campaign production is an asset;
• An equivalent combination of education and experience may be considered.

Technical Requirements

• Demonstrated experience in the development and implementation of strategic marketing, brand and advertising plans;
• Solid knowledge of principles, concepts, practices, techniques and tools in the areas of marketing, advertising and program management;
• Strong understanding of customer and market dynamics;
• Strong marketing communications skills and ability to deliver integrated marketing campaigns;
• Excellent innovation in problem solving and demonstrated analytical thinking;
• Proven leadership and/or teamwork skills;
• Excellent interpersonal skills;
• Excellent written and verbal communication skills;
• Excellent presentation skills;
• Ability to work to tight deadlines and multi-task with close attention to detail;
• Strong computer skills (MS Office Suite);
• Understanding of B.C. gaming industry would be an asset.

What’s in it for you

• Robust wellness programs to enhance your physical, mental, social, financial and career well being
• We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
• Our Play It Forward program provides volunteer hours for our people each year
• See all our rewards here

However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong .

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out !

Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more !

If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com .

All candidates must be at least 19 years of age and legally eligible to work in Canada