Senior Specialist, Content Marketing

Senior Specialist, Content Marketing

Location: Vancouver, BC, CA

Job Function: Sales and Marketing

BCLC exists to generate win-wins for the greater good.

For our people, our players, our communities, our industry, and our planet.

Lottery | Casino | Sports

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.

For those who prefer working in a community with others, we have two beautiful offices in convenient locations:

2940 Virtual Way, Vancouver | 74 Seymour Street W, Kamloops

This is a Temporary 12 Months, Full Time opportunity

Expected Salary Range: $84,981.00 – $106,227.00 – $132,784.00

Our typical hiring range will be /- 5% of the midpoint shown above

Factors influencing this decision include qualifications and market conditions for the role

The Company

For over three decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.6 billion in net income to the Province of B.C. to support First Nations, local host governments, health care, education and community programs across the province.

The Team

You will be a part of a 70 member marketing, CRM & Loyalty group in our Social Purpose & External Relations business unit. We create relevant experiences and content for our players, drive responsible growth and build the BCLC brands by delivering marketing solutions that capture the attention of our intended audience, taking on an Agile Enterprise approach. We’re very collaborative, support each other and ideate together. The Omni Agile team is a high functioning group of professionals not afraid to speak up and push boundaries.

The Role
The Senior Content Marketing Specialist contributes to the development of an enterprise content marketing strategy for BCLC, translating brand and product strategies into player-centric copy and marketing content. You will work primarily with stakeholders from our external communications, social media, player health, social purpose and stakeholder engagement groups to make your strategies come alive

What you will accomplish

• Develop and execute an enterprise content marketing strategy for BCLC owned assets & online to achieve business goals & objectives
• Tell stories that engage & inspire in a way that speaks to your audience and address business problems
• Support corporate initiatives through storytelling including our social purpose, player health, stakeholder engagement & corporate sponsorships
• Build and shape your capability by tracking performance, recommending best practices for process & organizational workflow
• Bring marketing content strategy & copywriting leadership to a high functional “Integrated Corporate” Omni Marketing Agile team

What will make you successful

• Communicate both orally and in writing with a variety of stakeholders throughout BCLC to make your strategy come to a life
• Listen to and analyze your audience in an effort to better understand them and understand what communication style is most effective when engaging with them
• Write compelling copy and be the copywriting subject matter expert among your capability team, agile team and other stakeholders that people will come to for guidance and best practices
• Operate independently without much supervision to build and develop your content marketing practice

It would be awesome if you also had

• Use current SEO/SEM best practices to ensure our content be seen by a wide audience

What’s in it for you

• Robust wellness programs to enhance your physical, mental, social, financial and career well being
• We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
• Our Play It Forward program provides volunteer hours for our people each year
• See all our rewards here

However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong .

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out !

Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more !

If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com .

All candidates must be at least 19 years of age and legally eligible to work in Canada