Director of Public Relations

Posting Title
Director of Public Relations

Position Classification
ABC Access

Union
N/A

Work Options
Hybrid

Location
Victoria, BC V9B 6X2 CA (Primary)

Salary Range
$95,930 – $159,000 annually

Close Date
10/27/2024

Job Type
Regular Full Time

Temporary End Date

Ministry/Organization
BC Public Service -> Other Public Sector

Ministry Branch / Division
Consumer Protection BC

Job Summary

Consumer Protection BC is a not-for-profit regulator responsible for overseeing certain sectors and specific types of consumer transactions. Our vision is a province where all citizens of BC are empowered in their transactions as a result of rigorous and consistent business compliance and through the provision of information.

We are a small team of dedicated and passionate individuals who champion our corporate values of curiosity, integrity and impact. These employee-chosen values guide the delivery of our services and can be seen in our daily work. As an equal opportunity workplace, our values guide our business activities, regulatory work, education efforts, interactions and corporate culture and are supported by the tenets of diversity, equity, inclusion and accessibility. Learn more about who we are as a regulator and employer by exploring our website , including our about us page and our careers page .

Consumer Protection BC is looking for a Director of Public Relations to join our team! If you are interested review the job information and supporting links below.

Day in the life:

When you get to the office, you have a nice chat with coworkers before settling in for a day of meaningful work. You typically start with the basics – checking emails and Teams messages and reviewing your calendar. As a team of one, you have autonomy but also collaborate regularly with colleagues. Up first is a meeting with the Manager of Communications. We are launching a consumer education campaign and they want to run through the campaign components with you before the organization begins to actively promote itself (which could have some public relations impact).

Recent operational work resulted in a significant statutory decision and administrative penalty against a well-known business we license and regulate. Over the past few days, you’ve been working with the team responsible for making the decision, a colleague in sector relations and various members of the Leadership Team. You’ve been gathering their perspectives and discussing how the decision affects not only the business named, but also the local community and business industry. You’ve been adding in your areas of expertise – how your network of media contacts might elevate the story to achieve more awareness.

It’s time to publish the decision and it’s up to you to post it on our website. You make sure employees are aware, have the messaging they need and know where to direct specific inquiries to. You proactively push the story out to the public through your media and consumer interest network.

After a nice social lunch and an espresso (coffee is on us!), you come back to your desk to find two media interview requests. You’re ready to respond and speak on behalf the organization with your messaging after informing Leadership.

Before heading out, you look at tomorrow’s calendar. You’ve got an introductory meeting with a public relations counterpart at another provincial regulator. It’s important to you to maintain relationships with a wide variety of contacts, including those in the media, other regulators, government, sector groups and your own public relations industry. Feeling prepared for the next day, you head home for the day feeling accomplished.

Who you are:

• A team player, with the ability to work cooperatively with others to achieve group and organizational goals.
• An excellent communicator who can respond calmly in a variety of situations, including time-critical or crisis situations with a public-facing component.
• A highly organized, detail orientated, self-starter who thrives in a fluid environment and enjoys working both operationally and strategically.

What you will be doing:

• Leading all media and public relations activities on behalf of the organization, including acting as the corporate spokesperson, preparing all background materials, monitoring and responding to media inquiries, writing media releases, key messages and public statements, and liaising regularly with leadership.
• Working collaboratively with colleagues across the organization to ensure timely, audience-specific communications to regulated and licensed businesses, media partners and the general public.
• Cultivating relationships with media, consumer interest groups and regulated sector groups.

We are looking for people who have:

• Completion of post-secondary training in a related field (e.g., Public Relations, Communications) and/or several years related experience in a similar environment and/or a combination of formal training and experience.
• Significant experience acting as a corporate spokesperson and participating in media interviews and presenting to internal and external audiences. You’ll have truly excellent communication skills.
• Experience planning and implementing strategic public relations, interest holder engagement and media relations programs.

Are we a good fit for each other?

We want to help you decide if we are a good fit for one another. Take a look at our website www.consumerprotectionbc.ca/careers for all the information.

Accessibility

Do you need accommodation during the interview process? Please read our information about requesting an accommodation .

If you are interested, review the job description and apply online by uploading your cover letter and resume and answering a few pre-screening questions within our online application portal.

The application process:

• The full application process will take approximately six weeks to complete.
• Steps in the application process include application screening, telephone interview, in-person interview, professional references and a criminal record check (post offer).
• We do not accept applications by email. We do not consider incomplete applications (those without cover letters, resumes and/or written responses to pre-screening questions).

Please note this role is not eligible for internal transfers as Consumer Protection BC is a separate entity to the BC Public Service Agency. This position is excluded from union membership.

Please contact us at careers@consumerprotectionbc.ca with questions.

Job Category
Leadership and Management